Colgate-Palmolive was launching a seasonal campaign for their SoftSoap Antibacterial Hand Soap. They required a series of posters to be be created that would be displayed in subway stations and bus shelters throughout Toronto. Headlines were provided and we were asked to create/source imagery that would relate to the headlines and create a poster design that worked as a series, looked unified and on-brand. Images were sourced through stock photography and then manipulated to have a similar look and feel from poster to poster. These posters were also translated into online ads and animated web banners.
Art Direction, Design, Layout, Photo Manipulation, Project Management